The best times to post / tweet for maximum engagement
Are you still trying to nail down what days/times are best for posting & tweeting? Well, your own data and findings are really the holy grail for your individual business & social media goals...
View ArticleSetting Up Facebook Power Editor for Better Facebook Ad Targeting
What the heck is Facebook Power Editor anyway? Well, according to Ryan in Facebook Global Marketing Solutions, “Power Editor is a new, complimentary tool that replaces and enhances the capabilities of...
View Article8 New Pinterest Tools for Marketers
We’re always on the look-out for tools that will make our fellow marketers lives a little easier so if you’re a Pinner or are just getting started on Pinterest, here is a run-down of some new tools...
View ArticleNavigating Your Way Through Facebook’s Ad Types
Navigating Facebook advertising can be a bit daunting due to the continual changing of advertising tools, targeting, and ad options but for now, here is a run-down of the ad options currently...
View Article3 Interesting Pinterest Contests from Nine West, Lands’ End, & Panasonic
I’ve been spending a lot of time on Pinterest lately, mostly looking for ways that innovative brands are using it to promote and sell products. While brands are just starting to figure it out, a few...
View ArticleHow To Capitalize on Trending Stories to Drive Social Momentum
Social media is all about the “now” and by capitalizing on what your audience is focused on at the moment, you can harness that social momentum to help spread and amplify your messages through the...
View ArticleThe 5 Most Important Elements of a Holiday Social Media Strategy
Originally published in ClickZ As social media marketers plan for their sixth holiday season, it’s a great time to take stock of the current best practices for amplifying campaigns – and sales –...
View ArticleWhat are Some Local Social Best Practices? Lessons from Walmart
Despite their often massive fan bases and nationally recognized names, major brands have struggled to create vibrant, engaged audiences in social for years. If the recent numbers on Walmart’s local...
View Article2013: The Year of Social Merchandising
Originally published in ClickZ As social media has evolved as a channel, brands and retailers have come to use it to connect with their customers in a wide variety of ways. As a result, what used to be...
View ArticleContent or Context – Which Is King?
Originally published in ClickZ I’m a digital marketing nerd. I’m deeply fascinated by the intensely dynamic environment we work in where consumer trends change daily and marketers are always a few (or...
View ArticleThe Bad News Is Your Twitter Account Was Hacked, The Good News Is Your...
We’ve all had bad days at the office. For most of us, this involves boo boos or faux pas that are, overall, pretty minor. Like a crippling copier paper jam or getting busted surfing Etsy for that...
View ArticleTwo Great Tastes That Taste Great Together – Customer Service + Social Marketing
Reese’s Peanut Butter Cups are famously marketed as “two great tastes that taste great together”. According to a new study by the customer satisfaction experts at J.D. Power & Associates, so are...
View ArticleGoing Local – How Two Big Companies Manage Local Social Marketing
They say that all politics is local. For many large companies, so is social marketing. Sure, politicians appearing on the Sunday morning talk shows or in front of the Capitol will undoubtedly be...
View ArticleHow to Optimize your Organization’s Social+Mobile Touch Points
Originally published in Thoroughly Modern Marketing I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific...
View ArticleThree ‘Light Bulb Moments’ to Illuminate Social Marketing Success
Originally published on MarketingProfs The “total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in...
View ArticleCan Digital Finally Drive Offline Sales At Scale?
Originally published on ClickZ Digital marketers have long struggled to drive offline sales. Not only has it been near impossible to track, rendering attribution futile, but how consumers shop has...
View ArticleThe End of Microsites
Originally published on ClickZ It was 2004 (only 10 years ago) and I was a digital brand manager at adidas America. I sat within the broader brand marketing department and was responsible for a few...
View ArticleShopIgniter Selected As Radian6 Buddy Media Social Studio Partner
We’re excited to announce today that we’ve been selected as a partner application in the Radian6 Buddy Media Social Studio. As part of the Salesforce ExactTarget Marketing Cloud, this world-class...
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